How Louper Generated $800K in Pipeline With 160+ Signups

The Situation

Louper is a video collaboration platform that helps editors, producers, colourists, and VFX teams collaborate on video edits without endless back-and-forth.

When they came to us, Louper:

• had no formal sales motion
• was doing little to no outbound
• relied mostly on inbound and free trials
• had no clear way to target enterprise buyers

They were getting 600 signups per month, but only around 10 sales inquiries — and most follow-up was being handled manually by the founder, costing 20–30 hours per week.

Phase 1: Understanding Who Actually Buys

Before launching anything outbound, we ran a deep discovery process. We listened to historical sales calls, audited the CRM and trial data, analysed which free trials actually converted to paid and enterprise plans, and identified common traits across high-value accounts:

• job titles
• team structure
• company size
• usage patterns

Because Louper’s pricing and value were usage-based (not seat-based), enterprise buyers weren’t obvious on the surface. This analysis gave us clarity on who to target and why they bought.

We also reviewed case studies and customer calls to extract buying triggers, objections, and exact language customers used.

Phase 2: Outbound + ICP-Led Targeting

Using this insight, we launched highly targeted outbound campaigns:

• Lookalike campaigns based on Louper’s best customers
• Messaging grounded in real customer language and pain points
• Competitor displacement campaigns targeting followers of alternative tools

Outbound worked immediately — ~30 meetings booked per month and higher-quality enterprise conversations. But outbound revealed a bigger issue.

The Real Bottleneck: Inbound Wasn’t Being Converted

Despite strong outbound performance, Louper was leaking demand:

• No nurture sequences for free trials
• No way to identify high-value accounts early
• Enterprise companies (e.g. Netflix, OpenAI) signing up — with no follow-up
• Inconsistent CRM updates
• No automated reminders or no-show handling

Inbound demand existed — it just wasn’t being captured.

Phase 3: Fixing Capture and Conversion

We rebuilt Louper’s inbound and sales infrastructure end to end:

• Simplified and unified CRM pipelines
• Lead scoring to identify high-value trial accounts
• Automated email + SMS follow-ups and reminders
• Slack alerts for enterprise signups
• Automated task creation for sales follow-up
• Call summaries auto-logged into the CRM
• Nurture sequences for trial users, abandoned signups, and no-shows
• Reactivation campaigns for expired trials
• Identification and outreach to anonymous website visitors

We also enriched CRM records with firmographic and contact data, helped hire an SDR to follow up warm leads, and doubled booking rates from inbound leads.

Outcome

• Sales inquiries up 150% (from ~10 → ~25/month)
• Trial signups increased from ~600 → ~800/month
• Booking rates doubled on inbound leads
• ~20 hours/week of sales admin eliminated
• Enterprise pipeline became visible and actionable

Most importantly, Louper moved from reactive founder-led selling to a repeatable enterprise GTM system.

Key Takeaway

Louper didn’t need more traffic or more leads. They needed clarity on who their enterprise buyers were, systems to identify them early, and automation to convert interest into conversations. Once the leaks were fixed, both inbound and outbound became far more effective.

The Results

Key Learnings