Playbooks
Signal-based prospecting, AI-driven outreach, and revenue operations agents - the systems we build to grow pipeline.
Instead of cold lists, we watch the market for buying behaviour. When a company shows a signal, they enter the campaign.
Capture people actively following or engaging with your competitors on LinkedIn. They're already in-market - you just need to reach them first.
Read playbook →Reach prospects attending key industry events, webinars, and trade shows. Timely, contextual outreach beats cold every time.
Read playbook →Surface prospects engaging with the topics and keywords that signal active interest in your category. The highest-quality social signal there is.
Read playbook →Companies that just raised are about to spend. We catch them early with messaging built for their growth phase and team expansion plans.
Read playbook →A company hiring for a role - or a fresh new hire in the department you sell to - is one of the strongest buying signals in B2B.
Read playbook →We use natural-language and lookalike search to find companies that match the profile of your best-fit customers. Cleaner TAM than firmographic filters.
Read playbook →Your CRM is full of leads that ghosted, churned, or said "not now". We re-engage them with fresh angles and updated context.
Read playbook →Target companies running specific tools, platforms, or stacks that signal fit. Pulls from job postings, public technographic data, and web scraping.
Read playbook →The foundation everything else builds on - research, infrastructure, copy, and the AI agents that handle every reply.
The 5 C's to Truth - the research framework we run before every engagement. Customers, CRM, Calls, Competitors, Channels.
Read playbook →Every message ties back to the signal that flagged the prospect and the data we enriched. No generic templates. Offers built around the moment.
Read playbook →Domain purchasing, mailbox setup, warm-up, DNS, sender rotation, and inbox monitoring. Done right so emails actually land.
Read playbook →Coordinated LinkedIn connection requests, messages, InMails, and DMs - synchronised with email so prospects see one cohesive narrative.
Read playbook →An agent trained on your knowledge base that handles objections, nurtures replies, and books calls automatically when a prospect is ready.
Read playbook →Most demand is generated and lost in the same week. These playbooks capture the interest you're already creating.
Reveal the actual people visiting your website (not just companies) and route high-intent visitors to sales in real time.
Read playbook →Hyper-personalised, well-researched replies to every inbound inquiry within five minutes. Speed plus quality is the unfair advantage.
Read playbook →Trials don't convert by accident. We build automated nurture sequences that turn product activations into qualified sales conversations.
Read playbook →Playbooks, guides, and tools that capture intent and qualify the prospect at the same time. Built for distribution across email, LinkedIn, and ads.
Read playbook →Sales cycles are long. A weekly or bi-weekly newsletter keeps you top of mind and pulls additional buyers into the deal as they get added.
Read playbook →Once a call is booked, the revenue operations layer takes over. AI agents prep, brief, follow up, and turn every meeting into structured CRM data.
Automated, personalised reminders that lift show rates without feeling like spam. Tested cadence and copy across thousands of meetings.
Read playbook →Before every call, sales gets a brief: who the prospect is, what they care about, the signals that triggered them, and the messages they received.
Read playbook →When a prospect misses the call, automated follow-up sequences fire to recapture them. Most no-shows convert with the right second touch.
Read playbook →Every call recording flows straight into the CRM as structured data. Pain points, goals, objections - all searchable and tied to the deal.
Read playbook →An agent reads the transcript, understands what was discussed, and drafts well-researched follow-ups scheduled out over the next week.
Read playbook →Proposals built from deal context - pricing, scope, and call notes - and pushed to Qwilr or PandaDoc with viewer analytics flowing back to the CRM.
Read playbook →A custom agent trained on your product docs that answers technical and product-specific questions instantly - so the founder's inbox stays clear.
Read playbook →When a tier-one prospect engages with email, LinkedIn, your website, or a proposal - sales gets pinged in Slack so they can reply within minutes.
Read playbook →We design, build, and operate them as one connected GTM system.
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