Before Working With Us (Aug–Oct 2024)
- 170,000 emails sent
- 44 opportunities
Working With Us (Sept 2025 → now)
- ~140,000 emails sent
- 2,100+ opportunities generated
Results:
- 600+ creator signups
- 150+ brand signups
- Marketplace growth accelerated on both sides
- Posted crossed $1M ARR
The Situation
Posted is a two-sided influencer marketing platform connecting creators with brands looking to scale paid content.
When they came to us, they were running outbound with poor results, sending huge volume with almost no return, and struggling to scale both sides of the marketplace.
Outbound wasn’t broken because of volume — it was broken because of targeting, signals, and conversion.
Phase 1: Fixing Targeting on the Brand Side
We rebuilt brand acquisition from the ground up. Instead of generic lists, we sourced brands from multiple high-intent data sources:
- App Store & Google Play (mobile apps with growth budgets)
- Shopify & e-commerce databases
- Product Hunt (fast-growing products)
- Apollo (marketing, partnerships, growth titles)
- RB2B (high-intent website visitors)
This gave us brands that already cared about creators, were actively scaling, and had budgets and intent. Outbound volume went down — relevance went up.
Phase 2: Scaling the Creator Side in Parallel
To balance the marketplace, we also scaled creator acquisition. We:
- scraped TikTok at scale
- extracted creator emails from bios
- targeted creators actively monetising content
This drove hundreds of creator signups, ensuring demand and supply grew together.
Phase 3: Capturing and Converting Demand at Every Step
The real unlock came from fixing conversion, not just lead flow. We built a full multi-channel capture system:
- Inbox management with <5-minute personalised replies
- LinkedIn connection + message after landing page visits
- RB2B outreach for anonymous website visitors
- Multi-step form tracking (email → phone → trial)
- CRM updates at every stage
- Immediate calling, newsletter + SMS / iMessage for high-intent leads who didn’t sign up
Every interaction created context. No lead fell through the cracks.
The Results
| Metric | Before | After |
|---|---|---|
| Opportunities | 44 (Aug-Oct 2024) | 2,100+ |
| Creator Signups | Minimal | 600+ |
| Brand Signups | Minimal | 150+ |
| ARR | Pre-revenue | $1M |
| Response Time | No system | 5 minutes, personalised |
Key Learnings
Volume ≠ Pipeline
170k emails and 44 opps proved the problem was targeting, not effort. Less volume, better signals, 48x more results.
Two Sides Need Two Engines
Growing a marketplace means building separate acquisition systems for supply and demand in parallel.
Speed Closes Deals
Sub-5-minute personalised replies outperformed every sequence. Response time became a competitive advantage.
Signals Stack
App Store + Shopify + Product Hunt + RB2B - layering intent sources compounded relevance at every step.