Before Working With Us (Aug-Oct 2024)
- 170,000 emails sent
- 44 opportunities
Working With Us (Sept 2025 → now)
- ~140,000 emails sent
- 2,100+ opportunities generated
Results:
- 150+ brand signups at roughly $5k LTV each, ~$750k in pipeline value
- Posted crossed $1M ARR
Before Working With Us
Posted is an influencer marketing platform that connects brands with creators for paid content. Before us, they were sending 170,000 emails and getting 44 opportunities - huge volume with almost no return, and no repeatable way to reach the brands that mattered.
- No repeatable way to reach the brands that mattered; leaning on inbound and manual outreach
- 170,000 emails already sent, only 44 opportunities - the offer wasn’t built for cold and emails weren’t landing
- No offer a cold brand would act on from the first touch
- Sending from infrastructure that wasn’t warmed for volume - replies slow and inconsistent
- No system to test which angle actually worked
- No way to catch a brand that showed interest and then went quiet
The 3-Month Proof of Concept
We started with a focused 3-month proof of concept: cold email at volume, done properly, targeting the brands that mattered. Craft the cold-built offer, launch on pre-warmed infrastructure, and scale the angles that converted.
1. Craft the Offer
We rebuilt the cold offer specifically for brands, and tested multiple offers and personas to find the winners. We sourced from high-intent data (App Store & Google Play, Shopify & e-commerce databases, Product Hunt, Apollo, RB2B) so we were only reaching brands that already cared about creators and were actively scaling.
2. Launch at Volume
We moved all sending onto dedicated, pre-warmed inboxes landing in the primary inbox - then launched at volume against tested angles. Less spray, more relevance, and emails that actually got read. Managed replies at every step so nothing fell through.
3. Scale the Winners
Once we had winning offers and lists, we pushed volume against the angles that converted. ~140,000 emails, 2,100+ leads. Less volume than before, and far better results.
Four Channels, One List
Cold email opened the door on brands. Anyone who visited the landing page without signing up got a LinkedIn connection request and a message the same day. RB2B flagged the anonymous visitors so we could reach them too. And anyone who showed real intent, a form half-filled, a trial started, got a call, a text, or an iMessage within minutes.
Four channels, one list, one job: don't let a warm lead go quiet.
Then We Added Fast-Response Capture
Only after the POC proved out did we layer on the multi-channel capture system that squeezed every ounce of pipeline out of the volume:
- Inbox management with sub-5-minute personalised replies
- LinkedIn connection + message after landing-page visits
- RB2B outreach for anonymous website visitors
- Multi-step form tracking (email → phone → trial) with CRM updates at every stage
- Immediate calling, newsletter + SMS/iMessage for high-intent leads who didn’t sign up
Every interaction created context. No lead fell through the cracks.
The Results
| Metric | Before | After |
|---|---|---|
| Leads Generated | 44 (Aug-Oct 2024) | 2,100+ |
| Brand Signups | Minimal | 150+ |
| Brand Pipeline Value | Untracked | ~$750k (~$5k LTV × 150+) |
| ARR | Pre-revenue | $1M |
| Response Time | No system | 5 minutes, personalised |
Key Learnings
Volume ≠ Pipeline
170k emails and 44 opps proved the problem was targeting, not effort. Less volume, better signals, 48x more results.
Two Sides Need Two Engines
Growing a marketplace means building separate acquisition systems for supply and demand in parallel.
Speed Closes Deals
Sub-5-minute personalised replies outperformed every sequence. Response time became a competitive advantage.
Signals Stack
App Store + Shopify + Product Hunt + RB2B - layering intent sources compounded relevance at every step.