Everything we run, written down
Four channels. Two generate the demand, two convert it. 32 tactical plays underneath them, documented in full.
Outbound Email
Your whole market mapped and worked with offers built to earn a reply. The fastest way to find out what converts.
Live from week 2 02LinkedIn Outbound
The same message and the same market, second channel. Your name lands twice instead of once.
Added alongside email 03RevOps
The workflows and automations connecting every channel to your CRM, so demand becomes revenue instead of leaking.
Runs throughout 04Outbound Calling
An SDR picks up every interested reply while it is still warm, qualifies it, and gets the meeting in the diary.
Once volume justifies itOutbound Email
13 plays · Top of funnel
List Building
8 playsMost teams spray generic, outdated lists and hit everyone vaguely in their ICP. These are the plays for finding companies showing real buying intent, and reaching them with context they recognise.
The Recently Funded Playbook
Companies that just raised are about to spend. Catch them inside the 30-day window with messaging built for the growth phase they are entering.
The Hiring & New Hires Playbook
A company hiring for a role, or a fresh new hire in your buyer's department, is one of the strongest buying signals in B2B.
The Lookalikes of Best Customers Playbook
Build a TAM that actually fits your ICP. Natural-language and lookalike search beats firmographic filters every time.
The Using Relevant Technology Playbook: Technographic Targeting for Outbound
Target companies running specific tools in their stack. The cleanest fit signal in B2B when your offer plays nicely with their existing tech.
The Event & Conference Attendees Playbook
Reach prospects when they are already paying attention. Conferences, webinars, and trade shows are pure intent signals.
The Old Leads Reactivation Playbook
Your CRM is full of warm leads that ghosted, churned, or said "not now." Reactivating them is the cheapest pipeline you'll ever build.
The Competitor Followers Playbook
Turn your competitor's LinkedIn audience into your pipeline. One of the easiest signal-based plays to ship, and the one that gets the fastest results.
The Engagement With Topics, Keywords & Thought Leaders Playbook
Steal your industry's most engaged audience: the people liking, commenting, and reposting on the right thought leaders are already in-market.
Outbound Strategy
1 playThe research that happens before a single email is written: your best customers, your competitors, and the angles the market actually responds to.
Copywriting & Offers
2 playsYour offer is the primary lever in cold outbound. These are the plays for building offers and lead magnets worth replying to, and the copy that carries them.
Deliverability & Infrastructure
1 playDomain reputation dies in days without the right setup. Secondary domains, warmup, inbox rotation and weekly placement checks.
Inbox Management
1 playA reply is worthless if it goes cold. Sub-five-minute responses, systematic follow-up, and an AI agent trained on your business handling it at scale.
LinkedIn Outbound
5 plays · Top of funnel
LinkedIn Sequences
2 playsConnection requests and message sequences carrying the offer email has already proven, to the same market.
LinkedIn Strategy & Targeting
3 playsThe groundwork that makes the sequences convert: a profile worth accepting, the accounts worth targeting, and a foothold that spreads once you land one reply.
The LinkedIn Authority Playbook
Build credibility before you ever send a connection request, and acceptance rates follow.
The LinkedIn Intent Signals Playbook
Spot the accounts already showing buying intent before you spend a single message reaching out cold.
The Account Expansion Playbook
One reply from one contact should turn into a foothold across the whole account, not a dead end.
RevOps
12 plays · Converting the demand
Pipeline & Follow-Up Automation
6 playsThe workflows that stop leads leaking between the first reply and the closed deal: routing, reminders, reactivation and follow-up that runs itself.
The High-Value Prospect Alerts Playbook
When a tier-one prospect engages, sales gets pinged in Slack within seconds. Reply within minutes and the deal is yours.
The Pre-Call Reminders Playbook
A personalised, multichannel reminder cadence that lifts sales call show rates 20-30% without feeling automated.
The Post-Call Follow-Up Generation Playbook
An AI agent reads the call transcript and drafts the complete follow-up sequence within 5 minutes of the call ending.
The No-Show Reactivation Playbook
Most no-shows convert with the right second touch. Letting them disappear is the most common pipeline leak in B2B sales.
The Sub-5-Minute Sales Inquiry Response Playbook
Speed plus quality is the unfair advantage. The teams that respond fastest with the most context win, and most teams do not.
The Website Visitor Identification Playbook: Turn Anonymous Traffic into Pipeline
Reveal the actual people on your website (not just companies) and route them to sales in real time. The highest-intent signal in B2B.
AI Agents & Internal Tools
4 playsThe internal tools that take admin off your team: call transcription into the CRM, research packs before every call, proposal generation and a sales engineer agent trained on your knowledge base.
The Sales Engineer Agent Playbook
An AI agent trained on your product docs that answers technical and product-specific questions instantly, so the founder's inbox stays clear.
The Meeting Transcriptions in CRM Playbook
Every sales call becomes structured, searchable CRM data. The end of "wait, what did they say in the call last week?"
The Pre-Call Research Packs Playbook
An automated briefing that puts 30-60 minutes of prospect research into the seller's hands in seconds, 1 hour before every call.
The Proposal & Contract Generation Playbook
Proposals auto-built from deal context, instrumented for engagement tracking, and followed up based on what the prospect actually reads.
Nurture & Demand Capture
2 playsMost buyers are not ready today. These are the plays that keep you in front of them until they are.
The Free Trial Nurture Playbook
Trials do not convert by accident. Without a system, 80% of trial users churn quietly. With one, you reverse the curve.
The Newsletter & Top-of-Mind Playbook
Sales cycles are long. The newsletter keeps you in front of every interested buyer until they're ready, and pulls in the rest of the buying committee while you wait.
Outbound Calling
2 plays · Converting the demand
Warm Calling
2 playsThe moment a reply lands is the moment intent is highest. These are the plays for turning that window into a call, and the call into a qualified meeting.
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