Offer Framing
Most cold email advice is about copy. Most cold email failure is about the offer. This skill takes your profile.yaml and runs the decision stack: front-end the service itself if a real guarantee or low-commitment entry point exists, and fall back to a lead magnet only if it doesn't. It covers why the no-cost element is the strongest lever you have, and why 'free audit' dies on cold traffic every time.
Pipeline Playbooks · Open Source, MIT Licensed
The single highest-leverage skill in the system: decides what your cold email actually offers before a word of copy gets written, because copy cannot fix a bad offer.
When to use this
- Right after building your profile, before any copy exists
- Replies are flat or interested rate is under 5%
- About to write a raw service pitch with no risk reversal
- Deciding what to give away, guarantee, or lead with
What it covers
- The one principle: give away the most genuine value for free, upfront
- The spectrum: distance from the point of sale, service to magnet to unrelated incentive
- The decision stack: front-end the service first, lead magnet second
- Proven asks versus dead asks (a video or playbook beats an audit or consultation)
- The diagnosis order when a campaign is flat: offer, then framing, then audience
- Guarantee design rules: measurable, third-party-verifiable, contingencies allowed, terms off the first email
- The three extracting questions for pulling a real offer out of a founder
Install just this skill
Every skill folder is self-contained. Run this from your project root to pull just this one into .claude/skills/offer-framing/:
npx degit joelwylie7/cold-email-playbooks/.claude/skills/offer-framing .claude/skills/offer-framing
Want the whole system, not just one skill?
Related skills
ICP Builder
A one-time conversational intake that scrapes your website, interviews you question by question, and writes profile.yaml, the single file every other skill in the system reads.
Lead Magnet Builder
Builds a genuinely pay-worthy free asset and packages it as 'we just built X for COMPANY', the past-tense framing that outperforms every other cold email opener.
Offer Testing Roadmap
Turns one offer into a week-by-week roadmap of distinct angles to test, with a hard kill bar of 2,000 sends and zero interested replies.