Offer Testing Roadmap
A cold email campaign is not a launch, it is a search for the angle your market actually bites on. This skill builds the default two-base roadmap (Ideas/plan and Case Study, angle as the only variable), sets a one-offer-per-week cadence, and defines exactly when an offer gets killed, by send count, never by the calendar.
Pipeline Playbooks · Open Source, MIT Licensed
Turns one offer into a week-by-week roadmap of distinct angles to test, with a hard kill bar of 2,000 sends and zero interested replies.
When to use this
- Right after offer framing, before final copy is written
- A live offer has flopped and you need to know what's next
- About to test five wordings of the same offer
- At the start of any project, so the test plan exists on day one
What it covers
- The one rule: test offers (angles), not framings or wording
- The default two-base roadmap: Ideas/plan (Offer First) and Case Study (Built For You)
- Building the angle set, 4 to 7 angles, from five sources including reply mining
- The one-offer-per-week cadence and why spray-many is discovery-phase only
- The kill bar: roughly 2,000 sends, 20 replies, zero interested
- Reading a winner: interested-to-reply rate, 20%+ great, 10%+ good, under 5% weak
- The 12-week roadmap table format with statuses: queued, live, winner, killed
Install just this skill
Every skill folder is self-contained. Run this from your project root to pull just this one into .claude/skills/offer-testing-roadmap/:
npx degit joelwylie7/cold-email-playbooks/.claude/skills/offer-testing-roadmap .claude/skills/offer-testing-roadmap
Want the whole system, not just one skill?
Related skills
Offer Framing
The single highest-leverage skill in the system: decides what your cold email actually offers before a word of copy gets written, because copy cannot fix a bad offer.
Lead Magnet Builder
Builds a genuinely pay-worthy free asset and packages it as 'we just built X for COMPANY', the past-tense framing that outperforms every other cold email opener.
Cold Email Copywriting
Two base cold email frameworks, Offer First and Built For You, plus poke and hook opener layers and the hard bans that keep copy out of spam.