Reply Drafting
The campaign's only job was to get a reply. What happens next decides whether that curiosity becomes a meeting or evaporates. This skill sets seven rules: reply fast, deliver the promise immediately instead of gatekeeping it behind a call, soften the time ask, and offer two exact slots with a clickable calendar link. Worked examples cover a hard yes, an info request, a technical question, soft interest, and an objection.
Pipeline Playbooks · Open Source, MIT Licensed
Rules and worked examples for the reply that turns an interested prospect into a booked meeting, fast, generous with the promised asset, and never gatekept behind a call.
When to use this
- Any reply classified as interested or objection needs an answer
- Answering a pricing question or a technical question
- Handling pushback without sounding like a sales script
- Sanity-checking a reply draft before it goes out
What it covers
- Seven core rules: speed, delivering the promise, softening the ask
- Proposing two exact time slots instead of "when works for you"
- Making the calendar link a clickable hyperlink on natural anchor text
- Matching the prospect's length and energy, 100 words as the ceiling
- Never over-templatizing, every reply answers their actual words
- Worked examples: hard yes, info request, technical question, soft interest, objection
- Common mistakes: gatekeeping, slow replies, bare URLs, essay replies
Install just this skill
Every skill folder is self-contained. Run this from your project root to pull just this one into .claude/skills/reply-drafting/:
npx degit joelwylie7/cold-email-playbooks/.claude/skills/reply-drafting .claude/skills/reply-drafting
Want the whole system, not just one skill?
Related skills
Reply Classification
A strict six-bucket system for sorting cold email replies and calculating the one number, interested-reply rate, that actually tells you if a campaign is working.
Reply Follow-Ups
An eight-touch follow-up system for interested prospects who went quiet, each send a fresh angle with a named case study and a number, never a content-free bump.
Cold Email Copywriting
Two base cold email frameworks, Offer First and Built For You, plus poke and hook opener layers and the hard bans that keep copy out of spam.