Reply Follow-Ups
An interested reply that goes quiet isn't dead, it's someone who raised their hand and got busy. This skill lays out eight follow-ups, spaced a minimum of three days apart across roughly a month, each one carrying a new angle, a named case study with an exact number, and a varied CTA around the calendar link. No "just bumping this", ever.
Pipeline Playbooks · Open Source, MIT Licensed
An eight-touch follow-up system for interested prospects who went quiet, each send a fresh angle with a named case study and a number, never a content-free bump.
When to use this
- A prospect replied interested, then went silent 3+ days
- Building the follow-up set in advance, before a thread stalls
- Your current follow-ups are just "floating this to the top"
- Deciding whether to keep chasing or stop
What it covers
- The three laws: new angle, named proof with a number, varied CTA
- Spacing and cadence: days 3, 6, 10, 14, 18, 22, 26, 30
- Why these sends must be HTML, not plain text, for the calendar link
- The eight angles, from what moves the needle to the soft close
- The three-beat pattern every touch follows
- When to stop: after touch 8, on any no, on unsubscribe or booking
- Worked example sequence for a fictional prospect
Install just this skill
Every skill folder is self-contained. Run this from your project root to pull just this one into .claude/skills/reply-followups/:
npx degit joelwylie7/cold-email-playbooks/.claude/skills/reply-followups .claude/skills/reply-followups
Want the whole system, not just one skill?
Related skills
Reply Drafting
Rules and worked examples for the reply that turns an interested prospect into a booked meeting, fast, generous with the promised asset, and never gatekept behind a call.
Reply Classification
A strict six-bucket system for sorting cold email replies and calculating the one number, interested-reply rate, that actually tells you if a campaign is working.
Cold Email Copywriting
Two base cold email frameworks, Offer First and Built For You, plus poke and hook opener layers and the hard bans that keep copy out of spam.